〔안정원의 디자인 칼럼〕주변 건물과 광장과의 연계성을 고려한 늘어지고 출렁거리는 파사드3

●●● 멋진 세상 속 건축디자인_ 인천 파라다이스시티의 화이트 앤 골드 아트 엔터테인먼트 콤플렉스 ‘더 임프린트’(The Imprint at Paradise City, a White and Gold Art Entertainment Complex in Incheon)… 주변 건물과 광장과의 연계성을 고려한 늘어지고 출렁거리는 파사드의 신비로움을 연출하는 핫플레이스 클럽 ‘크로마(Chroma)’와 테마파크 ‘원더박스(Wonder Box)’

MVRDV has completed construction on The Imprint, a new 2-building art-entertainment complex in close proximity to Seoul’s Incheon Airport. Featuring a nightclub in one building and indoor theme park in the other, the windowless structures feature three key design elements: imprints of the façade features of surrounding buildings, lifted entrances, and a golden entrance spot covering one corner of the nightclub building.

MVRDV’s The Imprint is part of the larger Paradise City complex of 6 buildings in total, which will provide a full suite of entertainment and hotel attractions less than a kilometer away from South Korea’s largest airport. Given the proposed programme of the 2 buildings – a nightclub and indoor theme park – the client required a design with no windows, yet one that still integrated with the other buildings in the complex. The design of The Imprint therefore arises from a simple question: can we design an expressive facade that connects with its surroundings even though it has no windows?

The design achieves this by projecting the facades of the surrounding buildings in the complex, which are ‘draped’ over the simple building forms and plazas like a shadow, and ‘imprinted’ as a relief pattern onto the facades. “By placing, as it were, surrounding buildings into the facades of our buildings and in the central plaza, we connect The Imprint with the neighbours,” says Winy Maas, principal and co-founder of MVRDV. “This ensures coherence. Paradise City is not a collection of individual objects such as Las Vegas, but a real city.”

In order to achieve the desired ‘imprint’ of the surrounding buildings, the facade of The Imprint is constructed of glass-fibre reinforced concrete panels. As many of the 3,869 panels are unique, the construction required moulds to be individually produced using MVRDV’s 3D modelling files from the design phase. Once installed, these panels were painted white in order to emphasise the relief in the design. As Winy Maas explains: “Two months ago most of the cladding was done and client said, ‘this is an art piece. What is interesting about that is that they are looking for that momentum—that entertainment can become art or that the building can become artistic in that way. What, then, is the difference between architecture an art? The project plays with that and I think that abstraction is part of it, but it has to surprise, seduce and it has to calm down.”

The golden spot is the project’s most obvious and attention-grabbing expressive element, even catching the eyes of passengers coming in to land at Incheon Airport. The golden colour is achieved simply, by using gold paint instead of white, and is reinforced by the lighting of the facades at night: while the majority of the facade is lit from below, the gold spot is highlighted from above. >>Architect_ MVRDV, Principal in charge_ Winy Maas & Jacobvan Rijs, Partner_ Wenchian Shi, 자료_ MVRDV, Photos by Ossip van Duivenbode, 기사 출처_ 에이앤뉴스 AN NEWS(ANN 뉴스센터) 제공

안정원(비비안안 Vivian AN) 에이앤뉴스 ANN 발행인 겸 대표이사, 한양대학교 실내건축디자인학과 겸임교수, 한양대학교 IAB자문교수
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