Krafton Establishs 'Intoi Studio'...Life Simulation Game Challenge

Krafton announced today (3rd) that it has established a new corporation called "Indo Studio" and appointed PD Kim Hyung-joon as its new CEO. Launched as Krafton's 14th studio, Injoi Studio aims to become the world's top developer in the life simulation game genre.

The 'InJOI Studio' is composed mainly of the production team of the new 'InJOI', which is set to be released early in March next year. The name of the studio is also derived from the title of the game. Krafton has introduced a studio system to support an independent development environment, and through this establishment, it plans to increase the speed and completeness of 'Injoi' development.

CEO Kim Hyung-joon said, "Through 'Join-i', we will provide users with a new life simulation experience, communicate with users around the world, and present new standards for the genre."

'Joinyi' is designed to allow users to experience various life stories with realistic graphics and immersive simulation elements. In particular, it tried to differentiate itself from existing simulation games by combining AI chatbots using small language models (SLM) and advanced technologies such as 3D printer technology. The game received high attention from global users as demo versions were released on Steam, Gamescom, and G-Star this year.

Krafton plans to continue to develop original projects through its management strategy "Scale-up the Creative," which strengthens creativity, and actively support "Injoy Studio" to become a leader in the life simulation genre.