[Open Radio YTN] What is "Gentrification" that makes you sick of Jongwon Baek?

[Open Radio YTN]

■ Broadcast: YTN Radio FM 94.5 (20:20-21:00)
■ Air date: December 7, 2024 (Saturday)
■ Host: announcer Choi Hwi
■ Discussion: etymologist Shin Dong-kwang writer

* The text below may differ from the actual broadcast content, so please check the broadcast for more accurate information.

◇ Announcer Choi Hwi (hereinafter referred to as Choi Hwi): Yes. I introduced it to you in the opening words. It's a new segment that we've prepared with ambition. a language in the media The issue of gentrification is drawing attention as Mr. Jongwon Baek recently talked about a surge in rents in the budget market. Today, we're going to learn more about the term gentrification. Let's invite Shin Dong-kwang, who is serializing the etymology column "Malok Holmes" series in Maeil Economy.

◆ Etymology researcher Shin Dong-kwang (hereinafter referred to as Shin Dong-kwang): Nice to meet you. I'm Shin Dong-kwang, an etymologist.

◇ Choi Hwi: Yes. You introduced yourself as an etymologist. It's a bit unfamiliar. Is it a job to study the meaning of words?

◆ Shin Dong-kwang: Oh, that's a Boo character when you're working as a writer. Malok Homes is a secondary character who serializes articles that solve people's intellectual curiosity through etymology solving. My main job is to be a communicator. I make content and introduce it to media news so that the public can easily understand information such as business, business, and technology of the company.

◇ Choi Hwi: Is Mallock Homes a similar concept to Sherlock Holmes?

◆ Shin Dong-kwang: That's right. It was named Malok Homes, meaning a etymology detective that solves questions by solving the meaning of words. People asked me if I write a story about horse racing. I was upset.

◇ Choi Hwi: When you feel stuffy, it's good to have a cool beer with good people. It's just the beginning of the year-end party season, so where do you usually get together?

◆ Shin Dong-kwang: Most people in the company go to the office a lot. It's convenient to eat quickly and go home when you're on the subway.

◇ Choi Hwi: I think a place that's convenient to go home would be good. If so, is there any area you enjoy visiting other than near your company?

◆ Shin Dong-kwang: I think I'm meeting friends and acquaintances in a hip neighborhood after a long time. Everyone is comfortable to gather and prefers various restaurants. I go to Shinsa and Sinnonhyeon area a lot. There are quite a few regular restaurants with high cost-effectiveness.

◇ Choi Hwi: Oh, isn't Sinnonhyeon famous for its Jongwon Baek alley? Today's topic also started with Jongwon Baek's story.

◆ Shin Dong-kwang: Mr. Baek's brand restaurants used to stand out quite often, but now I don't know. I think I heard that the rent was affected by the increase.

◇ Choi Hwi: It would be a pity if the main players of the revitalization of the commercial district moved because of the rent. How on earth does gentrification come from?

◆ Shin Dong-kwang: Gentrification can be defined as 'the eviction of the soil spoon due to the entry of the gold spoon'. It's from English 'gentry'. Originally, Gentry meant 'born wealthy'. Gentry's Zen means 'it was born by inheriting a certain attribute'. In the Bible, the story of the time when the world was created is called Genesis. Genius, which means natural talent from heaven, has the same roots.

◇ Choi Hwi: What kind of people were these 'born wealthy' Gentry specifically?

◆ Shin Dong-kwang: In ancient Europe, there were families with power and honor in addition to kings. It was a local clan with titles like Duke, Marquis, Count, Baron, and Viscount. They usually handed down titles to their sons. But the title was one. No family's children could pass down the duke or count just because they were smart. In the end, children who were not given the title were called Gentry. Born into a wealthy family, the intelligent genes of characterful parents, from an early age, they ate a lot of nutritious food, lived in a comfortable space, got a good education, learned art and sports, and inherited a personal league between them.

◇ Choi Hwi: You grew up rich and peaceful. I think this growth background may have affected your personality, too.

◆ Shin Dong-kwang: That's right. As the saying goes, "I'm generous in the barn," they gave me the image of being relatively gentle and cultured because they lived with a good education in a relaxed environment. The gentleman we know as a gentleman is also from this gentry.

◇ Choi Hwi: So what kind of activities of these wealthy people became gentrification?

◆ Shin Dong-kwang: The Gentry class has entered the region where the popularity has risen. In the early days, it referred to the act of the wealthy living in an area with good culture and environment. Later, the purchase and investment of real estate such as buildings and land in areas where promising commercial districts are formed or land prices are expected to rise became the meaning of gentrification. Simply put, it can be defined as the 'occupancy of the wealthy' in popular areas.

◇ Choi Hwi: I think there are some side effects.

◆ Shin Dong-kwang: Once the rent went up and the surrounding prices went up, it put a strain on the original residents, merchants, visitors. In particular, franchise stores of large corporations flock, disappearing the unique characteristics of the region, and eventually leaving residents, merchants, and visitors.

◇ Choi Hwi: Where is the representative area?

◆ Shin Dong-kwang: I'm not a real estate expert, so I don't know specifically, but I think Apgujeong Rodeo Street has become quieter than when I was a young man. Areas such as Hapjeong, Sangsu, and Yeonnam-dong also look withering than before. I don't know if the heat will continue for a long time in places like Seongsu, Euljiro, and Yongridan-gil, which are rising these days.

◇ Does everyone have a meaning in the name of the region?

◆ Shin Dong-kwang: Euljiro is called Hibjiro, which is a word with hip and Jiro of Euljiro. The Chinese business district has flourished in this area since Japanese colonial era, and there is a saying that it was named after General Eulji Mundeok, the master of the Battle of Salsu, to suppress it. At the same time, Myeong-dong was an entertainment district called Honmachi, which was named Chungmuro after Chungmugong, the name of Admiral Yi Sun-shin, who defeated the Japanese military in the Imjin War. Admiral Yi Sun-shin also lived in this area.

◇ Choi Hwi: I wonder what you mean by names like Accounting and Yonglidan.

◆ Shin Dong-kwang: Yongridan is named after Gyeongridan-gil in Itaewon 2-dong, meaning Yongsan Accounting Team. Lee gives clear and transparent glass, and Dan gives the warmness of the dancheong roof. The sense of wording is more influential than it means. In fact, the accounting team has a completely different meaning. The official name of the accounting team is the "陸 Military 央 團". The name of the unit (currently the Armed Forces Financial Management Team) that was in charge of the financial affairs of the Republic of Korea Army. In English, Finance Corp seems appropriate in terms of Treasury. Now the term 'accounting' is generally used, it used to be 'accounting'.
The Chinese scripture is written in the letter Sir Darryl and the letter Darryl. It is short for business management, but it mainly refers to accounting.
It's the name of a military unit that any Korean man wouldn't want to talk about, but why did the accounting team become so popular? In the 70s, there was a baseball team (now Sangmu) belonging to the Armed Forces Accounting Team. It was popular because it won a lot of league championships, and the name of the unit became famous. It is also said that under the influence of nearby U.S. military units and foreign embassies, an exotic street was formed where foreign food and customs were located. In addition, the accounting team has established itself as an appointment place for many people.
That doesn't mean that the Yongnidan or Songnidan is wrong or wrong, so it's not an opinion to fix it. Words are greatly influenced not only by meaning, but also by the feeling of sound. Still, I hope you know that the original meaning of the accounting team is the Treasury Department. For those who are sometimes embarrassed when they write meaningless words like me, I expect it to be useful information. I hope that the name of the space and institution to be created in the future will contain a good meaning and a fresh sense of language.

◇ [Choi Hwi] Yes, starting with the gentrification today, we've solved various economic and cultural terms around etymology. Lastly, gentrification. Can you define it in one word?

◆ Shin Dong-kwang: There's a famous saying by Ji Kang-heon, a fugitive. "Genetic innocence, radio guilty!" If you apply this word, you can describe it as "錢 轉入 with oil field", "錢 退去 without radio eviction!" Although capitalism is the basic system of this society, I hope that those born and raised in ordinary or difficult environments will also live happily together. I believe that if we work together with wisdom, we will be able to find a way.

◇ Choi Hwi: Yes. I see. Thank you so much for what you said today. Thank you.

◆ Shin Dong-kwang: Thank you.

◇ Choi Hwi: Until now, the etymology researcher was Shin Dong-kwang.